People need to see information seven times (sometimes referred to as The Rule of 7 ) before the content is remembered, and processed, and a decision is made regarding whether to act on it.
Each article or media mention serves as a valuable touchpoint in this journey of informing and educating potential buyers. By providing relevant and engaging content through various channels, companies can strategically guide their audience toward that crucial seventh exposure.
This strategic approach not only increases brand visibility but also enhances the likelihood of conversion by reinforcing key messages and building a strong brand presence in the minds of consumers.
Each article or media mention can help inform and educate buyers and get them closer to that seventh time seeing information about your company.
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